In the 1970s, photographer Jim Lyon joined Kodak’s first photo tech division and research laboratories. He says the company recognized there was a problem with the all-white Shirley cards.
“I started incorporating black models pretty heavily in our testing, and it caught on very quickly,” he says. “It wasn’t a big deal, it just seemed like this is the right thing to do. I wasn’t attempting to be politically correct. I was just trying to give us a chance of making a better film, one that reproduced everybody’s skin tone in an appropriate way.”